“At the moment British Columbians needed their government to ensure greater food security, they failed us,” Furstenau lamented.
by Jarryd Jaeger
August 2, 2024
The BC Tree Fruits cooperative has announced that it would be ceasing operations after nearly 90 years in business.
The board of directors decided that due to “extremely low estimated fruit volumes and difficult marketing conditions,” it was simply no longer possible to operate in a way that provided stakeholders with adequate returns.
The news came as a shock not just to growers, but consumers as well, many of whom have for decades looked for the iconic green leaf logo in the fruit section at the grocery store.
Leaders of the Conservative Party of BC, BC United/Liberals, and BC Green Party have called on Premier David Eby and the NDP to take action.
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