CAP
April 19, 2022
“Covid has shown us that companies committed to stakeholder capitalism perform better than those who do not.”
— Klaus Schwab, CEO, World Economic Forum
The term “stakeholder capitalism” is the economic buzzword of our time. It’s premise represents a shift away from what is known as shareholder capitalism. Within corporate business models, the former speaks of dedication to social justice; the latter to singular pursuit of shareholder profits.
Beneath the approach is found a world of subterfuge. It is a story of power-politics yet to be understood by general society. Unprecedented in nature– therefore positioned as “progressive”— the goal is transformation in perception of corporate business models.
Stakeholder capitalism is the fuel for movements such as Black Lives Matter. Relationships with the NBA are a quintessential example. In attempts to improve public image, corporations have thrown big money at BLM. No longer the “Big, Bad Wolves of Wall Street,” woke capitalism infuses altruism within corporations. From Big Pharma to Clean Energy, a feigned benevolence underlines motivation.
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